I thought the commercials from class were all very creative and very good. The two that I remember most are the hat one and that iball one. I remember the hat one because its message seemed clear (hats for everything! buy hats!), yet wasn't too obvious. It showed how hats were needed and for lots of things, and that that store could supply them, yet it didn't just say 'we have hats for everything'- it actually showed how hats were needed for everything. The hats were cool, too.
I also remember the iball commercial, mostly because I think that that's a very creative thing to come up with, that seems to be something that really would appeal to high school students. Also, I thought the product name was cool too, playing on the fact that everybody automatically assume that anything that starts with an 'i' is great. Or almost everybody, anyway. I also liked how it caught the viewer's eye by having Brittney jump in and out of the screen. And then Maggie's voiceover at the end was totally like what happens at the end of real commercials, too.
Friday 8 February 2008
Wednesday 6 February 2008
Pottery Barn
The way Pottery Barn apparently thinks up its designs and plans for products is really interesting, and I think it works really well. They go out and find cool-looking objects, listen to complaints about existing other place's products and look at how furniture is set up in places like restaurants. I think that that would give them a better idea of what people are looking for in products than simply selling plates because everyone like plates. I also think that it would be a really fun job to have.
It also seems fairly inevitable that Pottery Barn has decided to market to a larger audience. All for-profit businesses want to make as much money as possible (at least I think so), and selling first to children, then to teens would add a lot more business. The fact that the production team is trying to connect with the teen audience they want to sell to would probably make whatever things they come up with more appealing to the target audience.
It also seems fairly inevitable that Pottery Barn has decided to market to a larger audience. All for-profit businesses want to make as much money as possible (at least I think so), and selling first to children, then to teens would add a lot more business. The fact that the production team is trying to connect with the teen audience they want to sell to would probably make whatever things they come up with more appealing to the target audience.
Store
Explain the way in which the environment of a store you frequent tries to influence you.
A grocery/super-department store like Target, Marsh, Meijer's, Kroger's, Wal-Mart, etc., tries to influence you by being efficient. Some, like Target, have those things where you scan in your items to see how much they cost- so you don't have to 'waste energy' by finding and asking an employee. They have self-check counters for efficiency, and aren't architecturally artistic or creative or nice looking. They also usually have signs/posters advertising how cheap their prices are and what a good deal you get by buying there. They sometimes offer options in which if you do find somewhere else with a higher price, they'll refund your purchase or something. Some have music playing in the background. The music can be either elevator music or whatever radio station whoever is playing the sound system likes. During the early winter, though, they play Christmas music to make you feel all Christmassy and like buying presents. They offer holiday deals for most hlidays, too. So, all in all, those kinds of stores try to influence to buy there by being efficient, offering deals and making your visit 'enjoyable' by playing music. (Though the music really isn't noticeable.)
A grocery/super-department store like Target, Marsh, Meijer's, Kroger's, Wal-Mart, etc., tries to influence you by being efficient. Some, like Target, have those things where you scan in your items to see how much they cost- so you don't have to 'waste energy' by finding and asking an employee. They have self-check counters for efficiency, and aren't architecturally artistic or creative or nice looking. They also usually have signs/posters advertising how cheap their prices are and what a good deal you get by buying there. They sometimes offer options in which if you do find somewhere else with a higher price, they'll refund your purchase or something. Some have music playing in the background. The music can be either elevator music or whatever radio station whoever is playing the sound system likes. During the early winter, though, they play Christmas music to make you feel all Christmassy and like buying presents. They offer holiday deals for most hlidays, too. So, all in all, those kinds of stores try to influence to buy there by being efficient, offering deals and making your visit 'enjoyable' by playing music. (Though the music really isn't noticeable.)
Monday 4 February 2008
Superbowl
One Super Bowl ad I saw was one where giant carrier pigeons were carrying mail around. They had issues with that- they dropped things and threw cars through windows. Then two guys at the end said something like - "use FedEx". The ad compared non-FedEx mail service to useless giant pigeons and offered FedEx as a safe, effective way to send mail.
Another one I saw was one in which a girl in very tight shiny clothing was first walking, then dancing. A lizard followed her while she was walking. Then a whole bunch of lizards came and danced with her. It was a commercial for iLife water I think. It was geared to men a bit because of the girl (for obvious reasons), but it also could appeal to anyone because the lizards were cool and might be considered cute. I'm not sure exactly what the point of the lizards was, exactly, other than to get the viewer's attention.
Another one I saw was one in which a girl in very tight shiny clothing was first walking, then dancing. A lizard followed her while she was walking. Then a whole bunch of lizards came and danced with her. It was a commercial for iLife water I think. It was geared to men a bit because of the girl (for obvious reasons), but it also could appeal to anyone because the lizards were cool and might be considered cute. I'm not sure exactly what the point of the lizards was, exactly, other than to get the viewer's attention.
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