Wednesday 6 February 2008

Store

Explain the way in which the environment of a store you frequent tries to influence you.

A grocery/super-department store like Target, Marsh, Meijer's, Kroger's, Wal-Mart, etc., tries to influence you by being efficient. Some, like Target, have those things where you scan in your items to see how much they cost- so you don't have to 'waste energy' by finding and asking an employee. They have self-check counters for efficiency, and aren't architecturally artistic or creative or nice looking. They also usually have signs/posters advertising how cheap their prices are and what a good deal you get by buying there. They sometimes offer options in which if you do find somewhere else with a higher price, they'll refund your purchase or something. Some have music playing in the background. The music can be either elevator music or whatever radio station whoever is playing the sound system likes. During the early winter, though, they play Christmas music to make you feel all Christmassy and like buying presents. They offer holiday deals for most hlidays, too. So, all in all, those kinds of stores try to influence to buy there by being efficient, offering deals and making your visit 'enjoyable' by playing music. (Though the music really isn't noticeable.)

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