Ads on TV: Mucinex!

Describe the rhetorical appeal of one ad you saw

I watched many ads. Many were very confusing. I saw one about Mucinex- which is a medicine you take to get rid of phlegm (mucus) in the lungs to clear up coughs. The ad was set with Shrek-like animation in an Old-West town. The 'big bad sheriff' was a fat green thing that represented mucus. Then a box of Mucinex appeared, and the 'sheriff' went flying away and dissolved in a string of sparkly blue light. The ad said something at the end to the effect of 'Mucinex clears up mucus!'. I can't remember exactly what it said.

The style animation and setting of the ad was meant to make it more interesting to viewers. The ad would be directed to adults, since teens and children don't think of buying mucus-defeating-medicine. At least, most don't. The ad plays up how good the Mucinex is at getting rid of mucus by comparing it to the hero in Old West shows. Viewers would not think of the possible side effects of the medicine, but of the fact that it works in the commercial.