When Yoshino says that 'the mainstream is a mth' he means that because everyone is different, there can't be a main theme among us because we can't have a majority of people who ware the same. Since he spends barely a paragraph on it, it's not very convincing. Then again, it's not his major point, so that makes sense.
I would define mainstream as the general cultural ideas that the majority thinks they ascribe to/the people that most fit those ideas. I.e. now the mainstream would probably (because I'm a teenager and know nothing about people in jobs and things) be white straight males who watch lots of TV. I've come to this conclusion because that's what people say is the mainstream. It may not actually be that the majority actually is white straight males (it's probably not) and they are the top of 'society', but that's generally what people think. And they base their judgment and actions off what they think, not what's true. So what's not true is true, in a way.
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I can agree with Yoshino's main point not being that mainstream is a myth. However, I think that many other points made in his article defend and support mainstream being a myth. He says that everyone covers in order to be mainstream and that just shows there is no mainstream since people aren't themselves.
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